ROI calculator
ROI calculator template
An ROI calculator quantifies your product's value in the prospect's own numbers. Inputs like current spend, conversion rate, and customer value produce a projected return and payback period — making the business case while qualifying the lead.
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What this template includes
- Pre-built inputs for spend, conversion, and value
- A clear ROI and payback-period result
- Editable formula with multi-variable math
- Email gate before the result and CRM sync
Example variations
- Marketing ROI calculator
- Software ROI estimator
- Automation savings ROI
- Ad spend return calculator
Who it's for
B2B marketers quantifying value
Sales teams shortening the business case
SaaS and services with measurable returns
ROI calculator FAQ
Can the formula be complex?
Yes — multi-variable math, conditional outputs, and tiered logic are supported. Describe it and AI drafts the formula.
Can I capture the lead?
Yes — gate the result behind an email and push the lead, with their inputs, to your CRM or automations.
Where can I embed it?
Anywhere — inline, popup, or slide-in on WordPress, Webflow, Shopify, Framer, and any custom site.
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