Risefy
Market research

Market research survey template

A market research survey replaces guesswork with evidence. This template helps you test demand, willingness to pay, and positioning with well-structured questions, branching logic, and analytics you can segment.

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What this template includes

  • 8 structured questions with sensible scales
  • Branching logic for relevant follow-ups
  • Willingness-to-pay and preference questions
  • Segmentable analytics and export

Example variations

  • New product validation survey
  • Pricing sensitivity study
  • Brand positioning research
  • Feature prioritization survey

Who it's for

Founders validating an idea
Product marketers testing positioning
Research and insights teams

Market research FAQ

Can I test willingness to pay?

Yes — include price-sensitivity questions (e.g. Van Westendorp-style) and analyze the ranges in the results.

Can I segment responses?

Yes — tag by persona, source, or screening answers and compare segments in analytics or via export.

How long should it be?

Keep it focused — 8 to 12 questions usually balances depth with completion. Use branching to keep each respondent's path short.

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