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NPS survey

NPS survey template

Net Promoter Score is the single best predictor of word-of-mouth growth. This template ships a clean NPS survey — the 0–10 question, a reason-why follow-up, and a thank-you screen — ready to send or embed in minutes.

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What this template includes

  • The standard 0–10 recommend question
  • An open-text 'reason for your score' follow-up
  • Automatic promoter/passive/detractor bucketing
  • A thank-you screen and response analytics

Example variations

  • Relationship NPS survey
  • Post-purchase NPS
  • Transactional NPS after support
  • Quarterly customer NPS

Who it's for

Product and CX teams tracking loyalty
SaaS measuring retention signals
Any business benchmarking word-of-mouth

NPS survey FAQ

Does it calculate the NPS score?

Yes — responses are bucketed into promoters, passives, and detractors, and the NPS is calculated for you.

Why include an open-text follow-up?

The number tells you what; the comment tells you why. The follow-up is where the actionable insight lives.

How should I send it?

Email, link, or embed. Send after the customer has experienced real value for the most meaningful signal.

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